TII™DATAINSIGHTOPPORTUNITY
The important product, retail, licensing, regulatory and people developments — together with Toy Bulletin intelligence.
Jazwares Expands Hello Kitty and Friends Toy Line to EMEA Through Sanrio Partnership License Global
Background toy-industry intelligence.
Summary: The partnership will bring Bluey to five of Mattel’s franchises this autumn: Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno. Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s fr…
Why it matters: Background toy-industry intelligence.
Summary: Britain’s toy shop has announced a relaunch of the construction toy Meccano, with the arrival of 22 sets across four reimagined ranges. The Entertainer is celebrating 125 years of Meccano with a major relaunch. Available to shop online now, the … Continue r…
Why it matters: Background toy-industry intelligence.
Summary: Barbie is celebrating the 25th anniversary of Barbie in the Nutcracker with immersive fan experiences, global partnerships and festive activations. The Royal Ballet and Mattel’s Barbie have unveiled a new partnership celebrating the enduring legacy of The N…
Why it matters: Background toy-industry intelligence.
Summary: ZMC Group Expands Recall of Light-Up Children’s Toys Due to Risk of Serious Injury or Death from Battery Ingestion; Violate Mandatory Standard for Toys | CPSC.gov U.S. Consumer Product Safety Commission (.gov)
Why it matters: A toy or children's product has been recalled following a battery-ingestion hazard with potentially serious consequences. Companies handling comparable products should check product specifications, suppliers, testing and sales-channel exposure.
Summary: Montessori Baby Toy Sets Recalled Due to Risk of Serious Injury or Death from Choking; Violate Mandatory Standard for Toys; Sold on Amazon by Chillife Official | CPSC.gov U.S. Consumer Product Safety Commission (.gov)
Why it matters: A toy or children's product has been recalled following a choking hazard with potentially serious consequences. Companies handling comparable products should check product specifications, suppliers, testing and sales-channel exposure. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.
Summary: "These ranges have been expertly created with all ages in mind, honouring the brand’s rich heritage whilst introducing new and innovative products to inspire the engineers of tomorrow," said Andrew Murphy OBE, CEO at The Entertainer. The post The Entertaine…
Why it matters: Background toy-industry intelligence.
Summary: The nationwide campaign will feature a dedicated front-of-store destination in all The Works locations for some of the world’s most recognisable children’s brands. This autumn, The Works will place some of the world’s most recognisable children’s brands cen…
Why it matters: Background toy-industry intelligence.
Summary: In the September issue of Toy World, Asha Bhalsod explains why treating Amazon as just another retailer overlooks its rich source of customer insights. “As we move into the final stages of planning for Christmas, most toy businesses will be … Continue readi…
Why it matters: Background toy-industry intelligence.
Summary: Tipped as one of its top 10 toys for Christmas, Mon Ami will launch at the national retailer this autumn US premium soft toy brand Mon Ami is expanding into the UK this autumn with a nationwide launch both in-store and online at John Lewis. Founded in 2018,…
Why it matters: Background toy-industry intelligence.
Summary: The licensing deal brings Fuggler’s brand to gaming, collectibles and novelty products across the US, UK, Europe and beyond. Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the character brand to its ……
Why it matters: Background toy-industry intelligence.
Summary: The Spielwarenmesse ToyAward allows companies to enhance the appeal of their product and ensures attention from retailers and industry professionals. Exhibitors can now submit their product applications for the 2027 Spielwarenmesse ToyAward. Each year, the …
Why it matters: Background toy-industry intelligence.
Summary: “The hardest part of this industry has never been the ideas – it is everything after them,” said Maestro Founder and CEO Javon Frazier. The post Maestro Media launches Overture to help partners publish, develop or acquire games appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: Universal is bringing its entertainment portfolio to BLE 2026, showcasing popular properties such as Shrek, Gabby’s Dollhouse and Fast & Furious. At Brand Licensing Europe 2026, Universal is showcasing a portfolio spanning beloved global franchises, timeles…
Why it matters: Background toy-industry intelligence.
Summary: Successful applicants receive months of training, industry access and networking designed specifically for retailers interested in developing brand licensing strategies. Applications are now open for Brand Licensing Europe’s (BLE) 2027 Retail Mentoring Prog…
Why it matters: Background toy-industry intelligence.
Summary: Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the wonderfully weird character brand to its fast growing lineup of digital games, collectibles and pop culture products. From 2027, Fizz will develop an…
Why it matters: Background toy-industry intelligence.
Summary: Fuggler expands in 2027 with new products across gaming, collectibles, and novelty. The post Fizz Creations Secures Global License for Fuggler appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: Blue Ant Expands 'BeddyByes' Global Consumer Products Program Ahead of U.K. Retail Launch License Global
Why it matters: Background toy-industry intelligence.
Summary: Tesco, Argos, Asda and Lidl toy sales revealed with clever deal stacking tips Daily Echo
Why it matters: Background toy-industry intelligence.
Summary: The collection will feature characters from Bluey across Little People figures and playsets, Barbie dolls and accessories, Polly Pocket compact playsets, Hot Wheels vehicles, and UNO card games. The post Mattel and BBC Studios bring Bluey to Barbie, Fisher-…
Why it matters: Background toy-industry intelligence.
Summary: After five years working within the Orchard Toys marketing team, Chloe will be stepping into the role of Marketing Manager. Orchard Toys has announced the appointment of Chloe Chambers to Marketing Manager. She has been with Orchard Toys for over five … Con…
Why it matters: Background toy-industry intelligence.
Summary: Lego and Smyths Toys join forces for 'Imagination Factory' roadshow Campaign UK
Why it matters: Background toy-industry intelligence.
Summary: Partnership | Smyths Toys WE ARE FGR
Why it matters: Background toy-industry intelligence.
Summary: The Entertainer partners with THG Commerce to transform its digital customer experience Retail Times
Why it matters: Background toy-industry intelligence.
Summary: Product Recall: Smyths Toys Wooden Cornhole Board with Bean Bags (2609-0108) GOV.UK
Why it matters: A toy or children's product has been recalled because of a product-safety issue. The case may be relevant to businesses selling, importing or sourcing comparable products.
Summary: The Pop Insider is gearing up to celebrate the greatest fans and merch of 2026. The post The Pop Insider Launches Submissions for Second Annual Collectors’ Choice Awards appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: The 20th Anniversary Edition boasts all-new rarity system, with symbols helping collectors identify cards from Rare, Super-Rare, Mega-Rare, Ultra-Rare, Hyper-Rare through to the Mystical full-art cards. The post Topps launches Match Attax UEFA Club Competit…
Why it matters: Background toy-industry intelligence.
Summary: Toys & Games recent news | page 188 of 188 License Global
Why it matters: Background toy-industry intelligence.
Summary: LEGO Releases 'Downton Abbey' Set License Global
Why it matters: Background toy-industry intelligence.
Summary: Argos kicks off MASSIVE toy sale with prices from £15 – deals include top gifts for Christmas The Sun
Why it matters: Background toy-industry intelligence.
Summary: Argos Top Toys for Christmas 2026 - full list of 20 including Hot Wheels and LEGO Chronicle Live
Why it matters: Background toy-industry intelligence.
Summary: Free LEGO Harry Potter set available from Smyths Toys UK Brick Fanatics
Why it matters: Background toy-industry intelligence.
Summary: Exact dates for every big Christmas toy sale in the UK with 50% off at Tesco, B&M & Smyths - and one is just DAYS away The Sun
Why it matters: Background toy-industry intelligence.
Summary: Smyths Toys to offer free Harry Potter Lego sets Toy World Magazine
Why it matters: Background toy-industry intelligence.
Summary: Free Toy Story 5 toys at Smyths for kids in Oxfordshire with these names Oxford Mail
Why it matters: Background toy-industry intelligence.
Summary: Like a puzzle, our industry is shaped by many contributions over time. Every idea, initiative and act of leadership helps reveal a little more of the bigger picture. Today, Toy Industries of Europe marks an important leadership transition. We would like to …
Why it matters: Background toy-industry intelligence.
Summary: Product Recall: Wizz Toys Squishy Sand Yeti Monsters (2607-0183) GOV.UK
Why it matters: A toy or children's product has been recalled because of a product-safety issue. The case may be relevant to businesses selling, importing or sourcing comparable products.
Summary: The Puppet Company on 25 Years of Learning Through Play and Building a Licensing Strategy License Global
Why it matters: Background toy-industry intelligence.
Summary: The week-long ticketed event combines Disney Junior stories and characters with original live-action sequences filmed at Disneyland Paris. The Walt Disney Company will bring Disney Junior Cinema Club back to participating cinemas across the UK and Ireland t…
Why it matters: Background toy-industry intelligence.
Summary: The partnership brings animated, educational programming to the streaming platform. The post HappyKids and MLB Partner to Bring MLB Clubhouse to Families appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: Tesco confirms pre-Christmas toy sale starting in HOURS across hundreds of stores - check 7 best bargains on offer The Sun
Why it matters: Background toy-industry intelligence.
Summary: Josh Wilde and Oli Morris on the launch of Double Jump – and how years at Fuse shaped their approach to invention. The post Josh Wilde and Oli Morris discuss launching their own invention studio in Double Jump appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: The new integration builds on Precisify’s 10+ year relationship with YouTube, helping brands connect creator-led attention with audience insights and measurable business outcomes. Precisify has announced it has integrated with the YouTube Creator Partnershi…
Why it matters: Background toy-industry intelligence.
Summary: “Securing the global Fuggler licence is huge for us," said Zoe Ryan, Head of Marketing at Fizz Creations. The post Fizz Creations to launch Fuggler collection in 2027 appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: When it's time for action, it transforms into a robot with 13 points of articulation. The post Mattel and Hasbro ready Hot Wheels Transformers Bumblebee appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: Hasbro Reveals ‘Legend of Zelda’ Sword License Global
Why it matters: Background toy-industry intelligence.
Summary: All aboard for festive fun. The post Disney Store Unwraps Top Toys for 2026 Holiday Season appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: BLE Event Director Ella Haynes shares what’s unmissable for visitors from the toy industry, how kidult is shaping licensing, and more In the September issue of TnP, we spoke to Brand Licensing Europe’s Event Director Ella Haynes to learn why the toy industr…
Why it matters: Background toy-industry intelligence.
Summary: Product Safety Report: Unicorn Pink Busy Board sold via Amazon (2609-0044) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.
Summary: New analysis of Netflix Kids viewing has revealed an increasingly varied mix of content at the top of the platform, with seven series generating more than 200m Hours Viewed during the first half of 2026. The sixth edition of the … Continue reading → The pos…
Why it matters: Background toy-industry intelligence.
Summary: The young adult reimagining of Andrew Lloyd Webber’s Phantom of the Opera earns No.1 best-seller status following its first week of US sales. LW Entertainment is proud to announce that Our Strange Duet by Erin A. Craig has debuted at … Continue reading → Th…
Why it matters: Background toy-industry intelligence.
Summary: The 4,711-piece set boasts a modular design that allows builders to explore the kitchen, servants' hall and Mr. Carson's office, before ascending to the grand dining room, main hall and library. The post Downton Abbey gets the LEGO treatment appeared first …
Why it matters: Background toy-industry intelligence.
Summary: WildBrain CPLG has brokered new collaborations spanning multiple categories and location-based entertainment. The post Peanuts Expands Across EMEA and APAC appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: Smyths Toys reveals its top toys for Christmas 2026, from Pokémon to Toy Story MadeForMums
Why it matters: Background toy-industry intelligence.
Summary: Best Xmas presents of 2026 revealed in top awards - including £10 B&M find The Sun
Why it matters: Background toy-industry intelligence.
Summary: Many will remember the very popular football competitions held in Hong Kong from a few years ago, well the idea is being resurrected with the LA Toy Trophy Taking place on 13th September two teams of international industry heavyweights will compete for the …
Why it matters: Background toy-industry intelligence.
Summary: Trafford Centre finally gets new toy store to replace Hamleys and it opens this weekend Manchester Evening News
Why it matters: Background toy-industry intelligence.
Summary: FROM F1 TO POKÉMON: THE ENTERTAINER REVEALS 10 TOYS SET TO TOP CHRISTMAS WISH LISTS IN 2026! vergemagazine.co.uk
Why it matters: Background toy-industry intelligence.
Summary: Smyths Toys Superstores reveals its Top Toys for Christmas 2026 Toy World Magazine
Why it matters: Background toy-industry intelligence.
Summary: Skükl Named Global Master Toy Licensee for Konkerz License Global
Why it matters: Background toy-industry intelligence.
Summary: Argos reveals top 20 toys set to rule Christmas wishlists for 2026 J Sainsbury plc
Why it matters: Background toy-industry intelligence.
Summary: Smyths Toys to open first shopping centre store at Eden, High Wycombe Retail Bulletin
Why it matters: Background toy-industry intelligence.
Summary: Together with 88 other industry, retail, environmental NGOs and consumer organisations, Toy Industries of Europe has co-signed a joint letter to the European Commission. We all ask for the same thing: the upcoming European Product Act must close the account…
Why it matters: Background toy-industry intelligence.
Summary: The rollout includes new dolls, Netflix specials, and more, celebrating the beloved film. The post Mattel Spotlights ‘Barbie in the Nutcracker’ with 25th Anniversary Celebration appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: Smyths Toys Superstores "If I were a toy" by McCann Manchester Campaign UK
Why it matters: Background toy-industry intelligence.
Summary: Argos “Toy Story 5” by T&P Campaign UK
Why it matters: Background toy-industry intelligence.
Summary: TBWA\Manchester scoops £11m Smyths Toys account Campaign UK
Why it matters: Background toy-industry intelligence.
Summary: Argos reveals the 'must have' toys children will want this Christmas The Bolton News
Why it matters: Background toy-industry intelligence.
Summary: Argos reveals its top 20 toys for Christmas 2026 – these are the ones to know The Independent
Why it matters: Background toy-industry intelligence.
Summary: Argos has unveiled its children's toys for Christmas 2026 — and it's a nostalgia fest Metro.co.uk
Why it matters: Background toy-industry intelligence.
Summary: Major British toy shop The Entertainer announces new loyalty programme Liverpool Echo
Why it matters: Background toy-industry intelligence.
Summary: Trafford Centre to get first big toy shop since closure of Hamleys as new store announced Manchester Evening News
Why it matters: Background toy-industry intelligence.
Summary: GoGo squeeZ targets healthy snacking uplift with Disney and Pixar’s Toy Story 5 on-pack promotion Retail Times
Why it matters: Background toy-industry intelligence.
Summary: Product Safety Report: Cheese Vent Toy Squishy (2609-0019b) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Product Safety Report: RUNQ! Snail Run Fast Toy sold via Amazon (2609-0054) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.
Summary: Safety Gate: the EU rapid alert system for dangerous non-food products European Commission
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: The Licensing Awards 2026 finalists revealed toysnplaythings.media
Why it matters: Background toy-industry intelligence.
Summary: The post Implementation of EU Tariff Concessions on US-Origin Goods under the Turnberry Agreement appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The Consumer Protection Cooperation (CPC) Network has adopted a Common Understanding to deal with the old stock of products placed on the market before the date of application of the Empowering Consumers for the Green Transition (ECGT) Directive. Toy Indust…
Why it matters: Background toy-industry intelligence.
Summary: The line encourages developmental milestones with 30 new book titles. The post Cottage Door Press Promotes Literacy with Cottage Door Baby appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: Why are hundreds of people queuing for Pokémon cards today? Metro.co.uk
Why it matters: Background toy-industry intelligence.
Summary: Pokémon fans queue for hours for 'biggest' card drop BBC
Why it matters: Background toy-industry intelligence.
Summary: Why are shops moving Pokémon cards and popular toys behind the till? BBC
Why it matters: Background toy-industry intelligence.
Summary: 16 September 2026, Brussels The European Parliament has today adopted the reform of the Union Customs Code, completing the legislative process. Toy Industries of Europe welcomes this milestone to address the influx of illegal toys, especially through small …
Why it matters: Background toy-industry intelligence.
Summary: The post Cobalt added to Appendix A in the UK Toys(Safety) Regulations appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: 2026 LA Fall Preview® Market Weeks Kick off in El Segundo The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: The company's debut range will be on display in Suite No. 6136. The post Traverse Group Debuts New Toy Venture at LA Fall Preview 2026 appeared first on The Toy Book.
Why it matters: Background toy-industry intelligence.
Summary: "The city and time of year may be different, but the spirit and heart of CMC remains the same," said Helen McAleer, CMC Editorial Director. The post The Children’s Media Conference to take place during London Book Fair in 2027 appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: Anniversary excitement builds among Yorkshire Pokémon fans BBC
Why it matters: Background toy-industry intelligence.
Summary: The Toy Foundation™ Invites the Industry to Give Back at LA Fall Preview® The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: California Governor Signs AI Toy & Chatbot Bills into Law The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: Ahead of Trump-Xi Summit, Toy Association Advocates for Toys to Be Excluded from Tariffs The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: Manufacturers urge European Commission President to use the European Product Act to ensure someone in the EU is always accountable for products sold online 180 toy companies operating in the EU have written to European Commission President Ursula von der Leyen, calling on the European Commission …
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Watch: The Toy Association Shares Toy Safety Tips During Amazon Live Event on Baby Safety The Toy Association
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.
Summary: Our pick of the toys and games that made people stop, squeeze, build, scheme and even yank… The post Treachery, dinosaurs, squishies and a ten-year-old sausage: Stuff We Loved at The Big Christmas Press Show appeared first on Mojo Nation.
Why it matters: Background toy-industry intelligence.
Summary: Excitement is building for Game Store Day as the tabletop industry comes together to celebrate local stores, welcome more players, and create memorable experiences on November 7. The post Game Store Day Is Growing, and the Tabletop Community Is Ready to Pla…
Why it matters: Background toy-industry intelligence.
Summary: We turned a VW Beetle into a Hot Wheels car BBC
Why it matters: Background toy-industry intelligence.
Summary: Toy tractors on sale to make room for more items BBC
Why it matters: Background toy-industry intelligence.
Summary: In a letter to EC President Ursula von der Leyen, toy industry leaders say online platforms and their sellers must be held accountable Senior leaders from 180 toy companies across the EU have signed a letter calling on Ursula von der Leyen, President of the…
Why it matters: Background toy-industry intelligence.
Summary: The most recent event in Mumbai earlier this month focussed on market opportunities and regulation In the run up to Kids India 2027, which will take place from 4 to 6 March 2027 at the Jio World Convention Centre in Mumbai, Spielwarenmesse India Pvt. Ltd. i…
Why it matters: Background toy-industry intelligence.
Summary: 'I have the world's biggest My Little Pony collection' BBC
Why it matters: Background toy-industry intelligence.
Summary: Product Safety Report: Russko Limited Jumbo Duck Mega Squishy (2608-0233) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Product Safety Report: Snugly Weighted Stuffed Toy (2603-0011) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Product Safety Report: Pawsitive Cat Toy (2604-0066) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Product Safety Report: Squishy Dumpling Bun Squeeze Toy (2605-0199) GOV.UK
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: The post UK government current position on asbestos in consumer products appeared first on BTHA.
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: The post UK Government publish new advisory note on asbestos in sand-containing toys appeared first on BTHA.
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: The post Asbestos Due Diligence appeared first on BTHA.
Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.
Summary: Your dog is bored. Here are the best tools, toys, and tips in the US to keep them enriched The Guardian
Why it matters: Background toy-industry intelligence.
Summary: Help Assemble Gift Bags for Children in Need at The Toy Building The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: Squishy Dumpling toys: why you need to be wary about the latest toy trend which.co.uk
Why it matters: Background toy-industry intelligence.
Summary: Kids can get a free Bluey toy at more than 130 shops across UK this weekend The Sun
Why it matters: Background toy-industry intelligence.
Summary: The post BTHA update to the British Standards Online (BSOL) Service appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The post BTHA published member guidance so far in 2026 appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The Toy Association’s Summer Media Campaign Reaches More than 146 Million Consumers The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: The post OPSS survey on cobalt in toys appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The post Liquid Filled Squishy Toys appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The post BTHA REACH SVHC Spreadsheet updated appeared first on BTHA.
Why it matters: Background toy-industry intelligence.
Summary: The Toy Association’s Mary Couzin Honored with AGPI's 2026 Outstanding Achievement Award The Toy Association
Why it matters: Background toy-industry intelligence.
Summary: Virtual Education The Toy Association
Why it matters: Background toy-industry intelligence.